"I create gifts and moments that help, people feel seen, loved, and remembered."

Sandra Magsamen is infusing everyday life with purpose, creativity, and heartfelt intent. She is a bestselling author, artist, and award-winning designer whose work has touched the lives of millions through her heartfelt gifts, books, and lifestyle products. She began her career in 1987 creating handmade ceramic plaques in her kitchen, inscribed with simple, uplifting messages for her newborn daughter. What started as personal, handcrafted gifts quickly resonated with a broader audience, evolving into a multimillion-dollar business rooted in emotional connection and creativity.

Over the past three decades, Sandra has built a trusted and beloved brand across publishing, product design, and licensing. Her signature blend of warmth, whimsy, and encouragement has led to over 150 published books (many of them bestsellers), and successful collaborations with major retailers including Saks 5th Avenue, Macy's, Walmart, Target, Hallmark, Chick-fil-A, and 1-800-Flowers. Her products span categories from home décor and baby gifts to apparel, fabric, jewelry and stationery—selling across global markets.

Grounded in her training as an art therapist, Sandra’s mission is to help people feel seen, valued, and connected through meaningful, everyday moments.
Whether through a board book, a plush toy, or a framed quote, or a flower vase, her work delivers messages that matter—making her a powerful partner for brands seeking to inspire, comfort, and celebrate life with their customers.