Tales Of A Fourth Generation Textile Executive: Introducing…..

The last 365 days have proven to be transformative for me and my family business.  Last summer I started the free sewing machine giveaway which has been life changing for me….for the better of course.  Any day now, I will reach the 100 machine mark and there is no stopping there.  I am very proud and, quite frankly, surprised at how far I have gotten in such a short timeframe.  I plan to continue this effort indefinitely so please keep submitting requests and supporting this great cause.  I just ask for patience as it isn’t always easy to find the time to contact people submitting requests.

The free sewing machine giveaway was the perfect segue into what has become the #sewrevolution.  The #sewrevolution being my self-proclaimed effort to help strengthen the entire fabric industry.  The concept here was to encourage people to spread this amazing art so it could withstand the test of time and be around for future generations of Fortunoff’s and enthusiasts alike.  Recently, I teamed up with FabShop Network and Karen Montgomery of The Quilt Company to create the first #sewrevolution event called #sewdays.  Hopefully, this will be the first event of many and the #sewrevolution will march on thanks to industry-wide efforts, your help and corporate sponsors.

Then there was the social media conference in San Diego.  It opened my eyes to the importance of social media and I recognized that social media would be an integral part of the business forever.  The conference proved to be invaluable.  The 2 key takeaways from the conference were (pay attention!):

  1. I learned that in the future, 80% of what we consumed on social media would be video related.  As such, I have stepped up my video efforts with many more Facebook live videos.  The statistics from the videos are positively shocking and have confirmed that video is of the utmost importance.  You can expect many more live videos from me. I am making all efforts to improve upon the the quality and content as I gain more experience and get all the proper tools in place to create live quality videos.
  2. I learned the importance of transforming fans into superfans by giving them special attention and by allowing them to be an integral part of my fabric journey.  I invited them in to my world and they have gladly embraced it, enjoyed it and contributed to it.

And then there was FreeSpirit acquisition.  This was the opportunity of a lifetime for me and my family.  This helped to put us on the proverbial map and gain some serious credibility in the industry as an important supplier.  It confirmed our dedication and commitment to the industry too as if four generations wasn’t enough to prove that.

All the various items discussed above helped to elevate the exposure of the Jaftex fabric brands (Studioe Fabrics, Henry Glass Fabrics, Blank Quilting, FreeSpirit, A.E. Nathan & Fabric Editions) and my social media platforms (Tales Of A Fourth Generation Textile Executive Blogs & my Scott Fortunoff Executive Facebook Page).  So, with that, I have a big announcement to share with you my valued readers:  My Tales Of A Fourth Generation blog is moving to a new home, introducing:


The Studioe Fabrics website is no longer the appropriate place to house my blogs.  My content needs to have its own home and not get mixed in with the Studioe business of selling fabric.  The new website will be where we can continue to share this fun textile journey together.

All existing subscribers will be happy to know that they don’t need to re-register to receive notifications about new posts as we have taken care of that for you.  That being said, if you aren’t registered, you now can register to receive notifications about when new blogs are posted.  Or, you can expect a blog from me just about every Monday and you can visit the new website easily by adding it to your favorites list.

You can of course go check out the new site for yourself and I welcome that, but I do want to tell you what you can expect to see there:

  • Blogs.  Obviously, all my blog posts will be housed there.
  • YouTube Videos.  All my Facebook live and other videos will be added to a YouTube page and you can view all of them from one location.
  • Sewing Machine Giveaway Info.  You can learn about my sewing machine giveaway, submit requests and see the gallery of winners.
  • All Company Social Site Links & Websites.  There will be links to all the Jaftex Company websites and their social platforms.
  • Executive Facebook Page.  There will be a direct link to my executive Facebook page so you can see what’s going on over there.
  • Contact.  You can easily contact me or send cookies.

On the new site, I promise to:

  • Continue to give you an inside track to what goes on behind the scenes.
  • Tell you what’s going on with all the Jaftex companies.
  • Show you exclusive video content and let you see things through my eyes that you normally wouldn’t have the opportunity to see for yourself.
  • Provide frequent corporate updates.
  • Share my little secrets with you.
  • More free giveaways and contests.
  • Support charitable causes and the sewing machine giveaway.
  • Encourage people to keep quilting and sewing.  #sewrevolution.
  • Tell you about my travels and store visits.
  • Share my knowledge of the industry with you and teach you about the textile industry and the lingo.
  • Let you meet all the great people that I work with on a daily basis.
  • Introduce you to important players in the industry.
  • Allow you to be by my side on this textile journey for many years to come.

I guess that’s all I need to tell you.  What are you still doing here?  You need to go check out the new site right away please.  Considering that it is a new site, if you have any suggestions on how to make it even better, please do share with me because I always strive to be the best I can.

As always, thanks for your continued support of the Jaftex companies and my mission.  I am so thankful for my supporters and I truly look forward to what lies ahead.

Have a great week!  Hope to see you in Portland.


So long www.studioefabrics.net., hello www.scottfortunoff.com !


P.S……Here is where you can find my Executive Facebook page

1095 words including these and those below.

This is the sewing machine I give away for free. Please feel free to purchase one, and give it away too! Or Recommend it! Or love it!

Meet Quilting Designers of the StudioE Fabrics RSVP Program – Janice Pope

Janice Pope

Meet Janice Pope of Anything But Boring

This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Passionate and enthusiastic are words used to describe Janice D. Pope. Experience as a quilt repairer, quilt store manager, business entrepreneur and fabric sales representative have equipped her to lecture on many topics. Her first quilt was finished in 1977, and she is an award winning quilter. Her pattern business, Anything But Boring, started 10 years ago this August, and she enjoys visiting guilds, lecturing and teaching.

Janice resides in Raleigh, NC with her husband of 39+ years and enjoys having two of her six grandsons nearby. When not traveling six states to pedal fabric to quilt stores, working on new designs or filling orders, she enjoys church activities, reading and traveling.




Meet Quilting Designers of the StudioE Fabrics RSVP Program – Susan Marth and Sue Pelland

Susan R. Marth

Meet Susan R. Marth, of SuzNQuilts.

This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Susan R. Marth has a degree in architectural interior design, where she enjoyed space planning and designing for corporate offices in major office tenant buildings in the St. Louis, MO, area until becoming a stay-at-home mom. Soon after leaving her career, Susan’s passion to design and work with color was fulfilled with fabric in the form of quilting.

At the request of fellow quilters, in 2003, Susan began putting her original quilt creations into pattern form and started her business, Suzn Quilts patterns. Many of her patterns are seasonal in theme and some of her best-sellers continue to be her own method of quilt-as-you-sew quilts.

More recently however, her little Dresden plates have exploded in popularity. Susan’s ability to draft detailed instructions has earned her many accolades, “Your pattern was very easy to follow . . . it was like you were sitting here telling me what to do next!! I like that! Have a blessed day . . . Dana.”

Susan attends International Quilt Market twice annually, selling to the trade. Her patterns, books & fabrics are being sold internationally through quilt shops, catalogs and leading distributors. In addition, Susan’s quilt designs can also be found in leading quilting magazines.

Susan enjoys lecturing, teaching workshops and sharing her joy of quilting and design with others.  For more information about Susan’s books and patterns, or her teaching availability, please visit www.SuznQuilts.com


Sue Pelland

Meet Sue Pelland. This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

In the 1980s, when I was in high school, my Mom and I decided to open a quilt shop. Back then we did every inch of our cutting, piecing, appliqué and quilting by hand. Yet we were on the cusp of a new era in quilting. Being young and wanting instant gratification, I learned everything I could about newly invented strip piecing methods, rotary cutting, and fusibles from innovators in the field. I took every class I could on my quest to find better, faster, and more accurate ways to make quilts.

Soon I developed a love of appliqué. Instead of persnickety perfectly pieced blocks, I could create a garden full of flowers in the midst of our long New England winters. Appliqué wasn’t all about accuracy, it was about beauty. That was where I wanted to put my creative energies rather than striving for perfect points.

For four years after high school, I worked in our shop while I studied Textile Chemistry in college. As soon as I graduated, I landed my dream job working as a chemist for Cranston Print Works Company. It was a pleasure being surrounded by millions of yards of fabric at work and I never got tired of the sight, smell, and sounds of the mill. Cranston never realized the extent of my addiction and for five glorious years they enabled this fabriholic to collect as much fabric as I pleased.

Soon I was married with three kids and anxious to get out of the house now and then. I turned to quilting as my favorite form of “Mommy time.” My local guild whittled, carved, and polished my skills as a quilter and for that I am eternally grateful.

Leaves Galore took me by surprise. One day when designing a quilt for a guild challenge, I realized I had to cut hundreds of small leaves. I knew there wasn’t enough time to appliqué all those leaves before the challenge quilts were revealed so I turned to fusible appliqué: fusing, tracing, and cutting hundreds of fusible leaves. There had to be a better way. Then one night the light bulb in my head went on….Leaves Galore was born.

Five years later, I wanted more appliqué shapes to play with. I developed Hearts and More to complement the shapes that Leaves Galore could cut. Using both templates together expanded my appliqué abilities.

Since developing Leaves Galore over eight years ago, I have found teaching to be the most rewarding part of my job. I love showing others how simple and effective my methods are. Through my two books, YouTube, and my website I am able to teach quilters all over the globe. Even if we never get to meet in person, I hope my passion for my tools and methods comes through these pages and encourages you to try, succeed, and fall in love with Rotary Cut Appliqué.

Meet Quilting Designers of the StudioE Fabrics RSVP Program – Bonnie Hunter and Robin Koehler

Bonnie Hunter

Meet Bonnie Hunter of Quiltville.

This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Visit Bonnie Hunter of Quiltville at her Quiltville website.






Or join her Facebook group at Quiltville Open Studio

Email: quiltville@gmail.com.

She is the author of numerous scrap-theme books.

See the links to her books below.


Robin Koehler

Meet Robin Koehler of Nestlings by Robin.

Robin created two blocks that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Life is a journey and no one knows that more than Robin Koehler.  Robin has traveled the world; first as a child of a military father, enlisting herself at 17, and later as the wife and mother in a military family.

While stationed with her husband and children in Puerto Rico in 1998, she was bitten by the quilting bug, when she was taught to quilt from another Coast Guard spouse.   In 2004, when her passion for designing and technical skill level evolved, her business, NESTLINGS by Robin was born.

The cultural experience of travel and meeting people of diverse backgrounds helped influence her aesthetic while providing the opportunity to write, teach and design in multiple locales.  During one of her husband’s assignments, she was lucky enough to meet and become friends with Pepper Cory.  She considers her inclusion by Pepper, along with some of the brightest designers, in the RSVP Designers as a true honor.

In the 14 years since taking the leap, Robin has attended Quilt Market as a pattern designer, sold designs to multiple publications including Quilter’s World, Quiltmaker, and Generation Q magazine and taught at several Guilds along the east coast.

Starting July of 2018 her design, “Robin’s Wreaths”, will be the series quilt in AQ magazine.

Robin’s love of quilt artistry, the stories of the people behind the quilts, and their technical expertise, led her to begin training to become an AQS Certified Quilt Appraiser. The designers of the past are the inspiration for her work where she combines traditional elements with her own whimsical style.

A passion for hand work has led the NESTLINGS brand to grow and encompass #heritagearchitect where Robin is humbled and honored to help others complete their family heritage through hand quilting commissions.

There isn’t a technique she doesn’t like so check the website to see if you have a niche she can scratch!


Available on the WHAT’S NEW page: Gingko Romance and Featherberry

Meet Quilting Designers of the StudioE Fabrics RSVP Program – Kathy Delaney and Gyleen X Fitzgerald

Kathy Delaney

Meet Kathy Delaney. This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Kathy Delaney is an enthusiastic teacher of quilt making techniques, most notably hand appliqué. While appliqué is her first love, only four of her seven books are about appliqué. The others are chocked full of quilt making techniques using the sewing machine.

Kathy has been a Bernina Ambassador and Loyalist for more than 10 years and a Colonial Needle enthusiast for longer, developing the Kathy Delaney Needle Pack for Colonial Needle. Kathy is an award winning quilter, having won awards for excellence on the local as well as national levels and has taught for national and regional quilt shows for many years.

Favorite of all, Kathy enjoys visiting guilds and shops across the country, teaching that which she loves most – quilt making! Her list of programs and workshops is varied and Kathy is regularly developing new workshops to entice quilters into learning something new or revisiting techniques for review.

Kathy is the author of seven books! Website: http://kathydelaney.com/

Email: kathy@kathydelaney.com


Gyleen X. Fitzgerald

Meet Gyleen X. Fitzgerald. This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Gyleen X. Fitzgerald makes quilts that blend color, pattern and texture to provide a contemporary essence in traditional quilting. Her strength as a quilter is demonstrated by the infusion of engineering tools and innovative techniques to simplify visually complex quilts. She shares her enthusiasm for quilting through interactive lectures and workshops.

An avid quilter, Gyleen has earned Best of Show honors and as an author/publisher, she is a Gold Medal winner for her last three books: Bricks, Cobblestones and Pebbles: A Path to Modern, Polygon Affair…So Easy You’ll Fall in Love and Quilts: Unfinished Stories with New Endings.  With its 10th Anniversary, she is best known for inspiring Trash to Treasure Pineapple Quilts and the creation of the Pineapple Tool by Gyleen.

Today you can find Gyleen designing modern and scrap quilts using Polygons. She is still in love with geometry!

Gyleen has appeared on The Quilt Show (episodes 909, 1403 and 2012) and Lifetime TV promoting a contemporary spirit in traditional quiltmaking. An avid Facebook user, join Gyleen on Facebook for inspiring stash buster projects. To find, her Facebook groups just “Google Gyleen.”

Here are her books!

Meet Quilting Designers of the StudioE Fabrics RSVP Program – Barbara Black and Valerie Bothell

Barbara Black

Meet Barbara Black. This is the block the Barbara created for the Studioe Fabrics Designer RSVP program using Peppered Cottons. This will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Barbara has been sewing since she was a young girl and has been making quilts for more than 30 years.  Her interest, skills and love for quiltmaking make her a dedicated quilt teacher. She has taught quilting since 1989 at local quilt shops as well as guilds and quilt shows throughout the US.

Barbara’s quilting accomplishments are extensive. Over the years, she has won many ribbons at quilt shows, including Best of Show in three separate shows. She has had four quilts accepted in the AQS Paducah show.   She is also known for her feathered star medallion quilts, one called A-Round With My Friends and another called Joyful Journey.  In 2014 Barbara was honored to have her quilt Red and White—By the Numbers, selected as the Commemorative Quilt for the 40th anniversary of International Quilt Festival Houston.  It appeared in international advertising, throughout the city of Houston during the 2014 Market and Festival shows, and was featured on

the beautiful tote bags and show pins.  The quilt was purchased as part of the Quilts Incorporated Corporate Collection.

Barbara has also worked for 19 years as an Education Team member with Quilts Inc., which hosts international trade shows and Festivals throughout the year. She has had quilts published by McCall’s Publishing and Christmas Year-Round, among other publications.  In 2014 three of her quilts were included in the publication 500 Traditional Quilts, which featured the best traditional quilts of the 21st century so far.  You can read about her quilting adventures at her blog:  My Joyful Journey.   http://bbquiltmaker.blogspot.com

Beyond her quilting life, Barbara enjoys spending time with her husband and two grown sons and her grand-girl, Stella, gardening, reading and traveling.



Valerie Bothell

Meet Valerie Bothell. This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

Valerie is a big fan of stitching every day! (Don’t we all wish?). You can sew along with her on her Facebook page.


Valerie Bothell of the Facebook page Joyful Embellishments .

Email: pinkbunny@valeriebothell.com.

Valerie is the author of this book; Joyful Daily Stitching.

Meet Quilting Designers of the StudioE Fabrics RSVP Program – Allison Aller and Kelly Ashton

Allison Aller

Meet Allison Aller of Allie’s in Stitches.

This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.  Allison Aller of Allie’s in Stitches blog is here: http://alliesinstitches.blogspot.com/

Allie studied design in college and has been putting her education to work in her quilting ever since. Years of traditional quilting, Broderie Perse, and landscape quilts eventually led to a serious 15 year affair with crazy quilting, expanding and exploring the boundaries of that fascinating but Victorian-bound genre. Next she polished up the dusty but beloved field of stained glass quilts, making it sparkle with new techniques and out of the box interpretations. She has written three books for C & T Publishing: Allie Aller’s Crazy Quilting, Quilting…Just A Little Bit Crazy (with co-author Valerie Bothell), and Allie Aller’s Stained Glass Quilts Reimagined. She filmed a class on crazy quilting for Craftsy, and appeared on two

episodes of The Quilt Show with Alex Anderson and Ricky Tims. Another book is in the works on a new subject and she is more excited than ever about her work!

Find her here:

Her blog: http://alliesinstitches.blogspot.com/

On Facebook: https://www.facebook.com/allison.aller

On Instagram https://www.instagram.com/alliealler/

Email: aaller@gmail.com

Author of Stained Glass Quilts Reimagined

Kelly Ashton

Meet Kelly Ashton of Kellyquilter Designs

This is her block that will be a part of the final Peppered Cottons quilt to be shown at the Spring ’18 Quilt Market in Portland.

As a self-described “pragmatic quilt-maker”, Kelly Ashton approaches quilt design and construction with a knowledge of and appreciation for the theoretical while searching for and developing skills and short-cuts that are practical.  Kelly’s passion for patchwork covers a dichotomy between “microwave quilts” (quilts that are simple in design and quick to piece) to “crock-pot quilts” (quilts that are more intricate and complex in their construction), and she happily moves back and forth betwixt the two…..and everything in-between!  Her current obsession, designing and piecing blocks and quilts that require set-in seams (Y-seams) pieced by machine resulted in the authoring of her book, Hexagons, Diamonds, Triangles, and More:  Skill-Building Techniques for 60-Degree Patchwork (Martingale, 2014).  In addition to designing quilt patterns, Kelly loves to teach and talk about quilts.  Her motto is “Have quilts.  Will travel.”, and she loves to provide quilt presentations and workshops anywhere!

Kelly resides in Overland Park, KS with her husband, Jeff Seib, and their fur-baby, Shyma.  For more information, please check her website  (kellyquilter.com), “Like” her Facebook page (Kelly Ashton: Quilting Lectures & Workshops), follow her on Instagram (kellyaquilter), and check out her Craftsy classes,  “Piece Any Project:  Conquer Challenging Seams” and “Finish It!  Borders, Backing, Binding, and Beyond (Craftsy.com).  In addition to quilty things, Kelly owns and operates The Creative Place, a retreat for quilters and other artists located in Spring Hill, KS.  (creativeplaceretreats.com / FB:  The Creative Place, event venue).

Email: kelly@kellyquilter.com .  https://www.facebook.com/kellyquilterdesigns/

Meet two more tomorrow!

Tales Of A Fourth Generation Textile Executive: What To Expect From The Jaftex Companies At Quilt Market

Dearest Quilt Shop Owners,

Are you excited for the International Quilt Market in Portland?  I can’t hear you!  ARE YOU EXCITED OR WHAT?  Okay, that’s a little better, but you are going to have to work on that energy level prior to getting to Portland.  Before I delve into the abundance of entertainment and eye candy that you could expect from the Jaftex Companies in Portland, I wanted to direct you to a previous blog I wrote with some sage advice that still stands true.  The post suggests ideas on how to navigate through quilt market, how to make it work for you and how to make it work for all others involved.  If this is your first market, this is a must read from a guy who has attended around 30 shows in his lifetime.  Where does the time go?

Before I move on though, now is a great time to ask you to email me if you would like to set up an appointment to visit and see the newest lines from any or all of the Jaftex Companies.  Please email me at scott@jaftex.com and let me know which lines you want to see and when you are available.  I will be certain that you are well taken care of.  Or feel free to contact your rep.


  • Studioe Fabrics:  Booth 1107 (this is my home base usually and A.E. Nathan is shown there too!).
  • The Blank Quilting Corp.:  Booth 1206 (usually my second home base as it is connected to the Studioe Fabrics’ booth).  You could also find Cliff Garfinkel (sales manager) and Diana Mancini (Blank’s lead stylist).
  • Henry Glass Fabrics:  Booth 1106.  President Larry Reichenberg will be there to greet you.  Stylist Lisa Loessel will be in attendance too.
  • Fabric Editions & 3 Wishes:  Booth 1007.  President Marsha Walling will be there as will her right hand, Kristen Supulski.  Come check out the much talked about 3 Wishes lines.  Make sure to see the digital lines especially.
  • I guess that’s all of it!  Psych!  How could I forget the new and improved FreeSpirit Fabrics?  This will be our big debut!  YEAH!  YEAH!  YEAH!

  • FreeSpirit Fabrics:  Booth 811.  The following FreeSpirit employees will be in attendance:  Nancy Jewell (Marketing Director), Debbie Stark (Creative Director), Louise Truett (Product Development Director), Ann Woodford Caskey (Senior Marketing Manager) & Sharon Thornton (Marketing Inspiration Manager).   Liz Dougherty (US Sales Manager) & Norman Bagley (Canadian Sales Manager & Export Manager) will also be there working hard.  My father & brother will be in the house.  Some key FreeSpirit designers in attendance include Tula Pink, Anna Maria Horner, Laura Heine and Sue Penn.


Since I mentioned Anna Maria Horner (FreeSpirit designer since 2005 and Tennessee shop owner), I want to tell you about the Premier Schoolhouse that she is presenting to introduce her Conservatory.  It’s called, “First, It Has To Be Beautiful….Then The Rest Is A Pleasure.” This is a cohesive presentation of beautiful fabrics from uniquely talented artists that AMH curated with a quilter’s eye and with an incentive driven retailer program.  Be there from 10-11 AM (follow the crowds & noise) and learn how your business can benefit from Anna’s wisdom, experience and gorgeous fabrics.  Also, discover how you can involve your customers in the cross-collection spirit of what is the amazing Anna Maria Conservatory.  Please make sure not to leave without getting your free FreeSpirit bag of goodies.

                 NON-PREMIER SCHOOLHOUSES (there will be giveaways)                               To simplify, all Studioe Fabrics Schoolhouses will be in room B111,          Blank Quilting will be in B112, Henry Glass in B111/2 and FreeSpirit C124.  

  • 12:45-1:15, Dive Into Facebook Advertising with Vanessa Denniston, the Jaftex social media guru.  RM B112
  • 1:20-1:50
    • Under The Sea with Tula Pink.  RM C124.
    • How To Increase Your Dollar/SQ.FT Metric with Janice Pope, sales rep and owner of Anything But Boring.  RM B112.
  • 1:55-2:25
    • Anna Maria Horner will discuss Passion Flower.  RM C124.
    • Marketing Ideas To Increase Customer Traffic with Judy Hansen who is a fabric designer for Blank Quilting & owner of The Quilt Shop of Deland in Florida.  RM B112.
  • 2:30-2:45
    • Turn Scrappy Quilts Into Showcases of Color & Texture with Missie Carpenter who is a Blank Quilting designer and proprietor of the Traditional Primitives website.  RM B112.
    • Sewing With Panels by Gail Pan, a new Henry Glass designer.  RM B111
  • 2:50-3:05, Introducing Buttermilk Blossoms by Stacy West of Buttermilk Basin who is a licensed Henry Glass designer.  RM B111
  • 3:10-3:40
    • Expand Around The Block with Paula Bramwell of RNK.  RM B112.
    • My Shop Needs New & More Customers! by Janice Pope.  B111.
  • 3:45-4:15
    • Jazz Up That Flannel For Fast & Easy Gifts with Karen Grof, owner of Happy Apple Quilts.  B111.
    • Quick & Cute!  More Critters On Fabric, Packaging & Projects!  hosted by Leanne Anderson of The Whole Country and daughter Kaytlyn.  B112.
  • 4:20-4:50
    • Peppered Cotton Sampler Quilts Are Hot! with Pepper Cory.  RM B111.  More on this below.
    • Quilt & Easy Samples That Sell Fabric with Mary Jane Carey of Holly Hill Quilt Designs.  Also, a Henry Glass designer.  RM B112.
  • 4:55-5:25
    • Set Up Internet Profiles To Get Found By Buyers with Vanessa.  RM B111.
    • Join The Club & Become “One Crazy Sister” Too! with Janet Nesbitt of One Sister Designs.  A Henry Glass licensed designer.  B112.
  • 5:30-6:00, Hootie Who Girls Clubbin’ It! with Phyllis Meiring a new Henry Glass licensed designer.  RM B112.

Please note that if you are attending the FabShop dinner that I will be speaking briefly about the Sew Revolution around 6:30 PM.

Finally, before I wrap up, I wanted to touch on the RSVP Designer Program that is the brain child of Pepper Cory.  This program was introduced at the last quilt market at a schoolhouse.  Pepper invited some well known quilters to make 16″ blocks using Peppered Cottons.  The blocks were shown at the last schoolhouse and they were awesome and very different as various designers submitted blocks.  All of the blocks are being sewn together and a quilt will be made that will be shown at the schoolhouse.  I am looking forward to seeing how this comes out!  In addition, starting tomorrow, Tuesday, May 8 and continuing on until Saturday, there will be an informative blog post each day about all those talented folks that submitted blocks.  Please take a minute to meet a bunch of Pepper’s very cool and talented friends.  Thank you all for participating!

Have a great week!  Can’t wait to see you all at the BIG SHOW!

Scott Fortunoff

P.S……Here is where you can find my Executive Facebook page.

P.S.S.… Also, please subscribe to my blog and get notifications when new blogs are posted.  Look up on the right side of this blog to register.

1117 words including these and those below.

This is the sewing machine I give away for free. Please feel free to purchase one, and give it away too! Or Recommend it! Or love it!




Tales Of A Fourth Generation Textile Executive: Lower Pricing?

A couple of weeks ago I blogged about a few FreeSpirit price increases that were necessary to implement immediately.  The increased prices were, in my opinion, based on things that were clearly mis-priced under the previous regime.  Today, on the other hand, I am going to talk about some lower pricing.  Yes, you heard that right…lower pricing.  More about that in a little bit after I introduce you to the amazingly talented Keiko Goke.

Have you heard about Keiko Goke?  She is an international self-taught quilt icon from Sendai, Japan who has embraced quilting for over 40 years.  She graduated from Setsu Mode Seminar fashion school in 1969.  In 1978, she founded Quilt Circle Kei and had her first exhibition of many in 1979.  She has participated in many domestic and international competitions and, of course, has received many prestigious awards.

Keiko’s style includes a variety of irregular piecing and applique techniques.  In addition, she sometimes utilizes hand quilting to create a more rustic vibe.  Other times, she uses embroidery.  Needless to say, she has tons of tools in her arsenal to make remarkable art pieces.  Keiko loves to play with colors and this helps her to create explosive pieces that stand out among the crowd.  Check out this beauty below that is called “To Tomorrow.”  Wowser!

Keiko has written many books.  Her most recent one being “All My Thanks & Love to Quilts” which brings together 70 of her most extraordinary pieces created during her lengthy career.  If you are a Keiko fan or just love looking at beautiful quilts, this is a must.

You should also check out her website.  Her work will blow your mind.  After fishing around the website, I have serious respect for her amazing talents and am glad to know that she is a part of the FreeSpirit team.  What she creates is nothing short of magnificent works of art.  It’s absolutely mesmerizing.  Here’s another beauty.

What was the point of this post anyway?  Oh yeah, lower pricing.  Now that you know all about Keiko and have the resources to learn a lot more, you should know that we are lowering the pricing of her line called “How do you do?”  I re-costed Keiko’s fabric and determined that it was way too expensive and what would result would be that her fabrics would be priced out of the market and wouldn’t sell much.  There are limits to what the ultimate consumer can bear with respect to fabric prices.  That is the reality.

With that, we have significantly lowered the price for future orders and we are also lowering the price for all orders on the books.  Yes, I really did just say that.  For all you quilt shop owners, please revisit this line with your sales rep and reconsider purchasing it based on this new and more reasonable pricing, but also because Keiko is an absolute master.  The line is still higher priced than most other fabrics, but know that these goods are printed in Japan and they are printed on a higher quality piece of fabric.

To wrap things up, I wanted you to know that it isn’t always about higher pricing.  It’s more about fair pricing and trying to sell as much fabric as possible so everyone can enjoy the beautiful products we are producing.  It also shows that we are paying attention to the reality of our market and that we are not just trying to gouge everyone with outrageous prices.  We like to stay within the realm of where fabrics are priced…preferably in the middle and not the top.  My family is in this for the long haul and we are about building the brand, building the designers and building the relationships.

Have a great week!

Scott “How Do You Do?” Fortunoff

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This is the sewing machine I give away for free. Please feel free to purchase one, and give it away too! Or Recommend it! Or love it!