Tales Of A Fourth Generation Textile Executive: What To Expect From The Jaftex Companies At Quilt Market

Dearest Quilt Shop Owners,

Are you excited for the International Quilt Market in Portland?  I can’t hear you!  ARE YOU EXCITED OR WHAT?  Okay, that’s a little better, but you are going to have to work on that energy level prior to getting to Portland.  Before I delve into the abundance of entertainment and eye candy that you could expect from the Jaftex Companies in Portland, I wanted to direct you to a previous blog I wrote with some sage advice that still stands true.  The post suggests ideas on how to navigate through quilt market, how to make it work for you and how to make it work for all others involved.  If this is your first market, this is a must read from a guy who has attended around 30 shows in his lifetime.  Where does the time go?

Before I move on though, now is a great time to ask you to email me if you would like to set up an appointment to visit and see the newest lines from any or all of the Jaftex Companies.  Please email me at scott@jaftex.com and let me know which lines you want to see and when you are available.  I will be certain that you are well taken care of.  Or feel free to contact your rep.


  • Studioe Fabrics:  Booth 1107 (this is my home base usually and A.E. Nathan is shown there too!).
  • The Blank Quilting Corp.:  Booth 1206 (usually my second home base as it is connected to the Studioe Fabrics’ booth).  You could also find Cliff Garfinkel (sales manager) and Diana Mancini (Blank’s lead stylist).
  • Henry Glass Fabrics:  Booth 1106.  President Larry Reichenberg will be there to greet you.  Stylist Lisa Loessel will be in attendance too.
  • Fabric Editions & 3 Wishes:  Booth 1007.  President Marsha Walling will be there as will her right hand, Kristen Supulski.  Come check out the much talked about 3 Wishes lines.  Make sure to see the digital lines especially.
  • I guess that’s all of it!  Psych!  How could I forget the new and improved FreeSpirit Fabrics?  This will be our big debut!  YEAH!  YEAH!  YEAH!

  • FreeSpirit Fabrics:  Booth 811.  The following FreeSpirit employees will be in attendance:  Nancy Jewell (Marketing Director), Debbie Stark (Creative Director), Louise Truett (Product Development Director), Ann Woodford Caskey (Senior Marketing Manager) & Sharon Thornton (Marketing Inspiration Manager).   Liz Dougherty (US Sales Manager) & Norman Bagley (Canadian Sales Manager & Export Manager) will also be there working hard.  My father & brother will be in the house.  Some key FreeSpirit designers in attendance include Tula Pink, Anna Maria Horner, Laura Heine and Sue Penn.


Since I mentioned Anna Maria Horner (FreeSpirit designer since 2005 and Tennessee shop owner), I want to tell you about the Premier Schoolhouse that she is presenting to introduce her Conservatory.  It’s called, “First, It Has To Be Beautiful….Then The Rest Is A Pleasure.” This is a cohesive presentation of beautiful fabrics from uniquely talented artists that AMH curated with a quilter’s eye and with an incentive driven retailer program.  Be there from 10-11 AM (follow the crowds & noise) and learn how your business can benefit from Anna’s wisdom, experience and gorgeous fabrics.  Also, discover how you can involve your customers in the cross-collection spirit of what is the amazing Anna Maria Conservatory.  Please make sure not to leave without getting your free FreeSpirit bag of goodies.

                 NON-PREMIER SCHOOLHOUSES (there will be giveaways)                               To simplify, all Studioe Fabrics Schoolhouses will be in room B111,          Blank Quilting will be in B112, Henry Glass in B111/2 and FreeSpirit C124.  

  • 12:45-1:15, Dive Into Facebook Advertising with Vanessa Denniston, the Jaftex social media guru.  RM B112
  • 1:20-1:50
    • Under The Sea with Tula Pink.  RM C124.
    • How To Increase Your Dollar/SQ.FT Metric with Janice Pope, sales rep and owner of Anything But Boring.  RM B112.
  • 1:55-2:25
    • Anna Maria Horner will discuss Passion Flower.  RM C124.
    • Marketing Ideas To Increase Customer Traffic with Judy Hansen who is a fabric designer for Blank Quilting & owner of The Quilt Shop of Deland in Florida.  RM B112.
  • 2:30-2:45
    • Turn Scrappy Quilts Into Showcases of Color & Texture with Missie Carpenter who is a Blank Quilting designer and proprietor of the Traditional Primitives website.  RM B112.
    • Sewing With Panels by Gail Pan, a new Henry Glass designer.  RM B111
  • 2:50-3:05, Introducing Buttermilk Blossoms by Stacy West of Buttermilk Basin who is a licensed Henry Glass designer.  RM B111
  • 3:10-3:40
    • Expand Around The Block with Paula Bramwell of RNK.  RM B112.
    • My Shop Needs New & More Customers! by Janice Pope.  B111.
  • 3:45-4:15
    • Jazz Up That Flannel For Fast & Easy Gifts with Karen Grof, owner of Happy Apple Quilts.  B111.
    • Quick & Cute!  More Critters On Fabric, Packaging & Projects!  hosted by Leanne Anderson of The Whole Country and daughter Kaytlyn.  B112.
  • 4:20-4:50
    • Peppered Cotton Sampler Quilts Are Hot! with Pepper Cory.  RM B111.  More on this below.
    • Quilt & Easy Samples That Sell Fabric with Mary Jane Carey of Holly Hill Quilt Designs.  Also, a Henry Glass designer.  RM B112.
  • 4:55-5:25
    • Set Up Internet Profiles To Get Found By Buyers with Vanessa.  RM B111.
    • Join The Club & Become “One Crazy Sister” Too! with Janet Nesbitt of One Sister Designs.  A Henry Glass licensed designer.  B112.
  • 5:30-6:00, Hootie Who Girls Clubbin’ It! with Phyllis Meiring a new Henry Glass licensed designer.  RM B112.

Please note that if you are attending the FabShop dinner that I will be speaking briefly about the Sew Revolution around 6:30 PM.

Finally, before I wrap up, I wanted to touch on the RSVP Designer Program that is the brain child of Pepper Cory.  This program was introduced at the last quilt market at a schoolhouse.  Pepper invited some well known quilters to make 16″ blocks using Peppered Cottons.  The blocks were shown at the last schoolhouse and they were awesome and very different as various designers submitted blocks.  All of the blocks are being sewn together and a quilt will be made that will be shown at the schoolhouse.  I am looking forward to seeing how this comes out!  In addition, starting tomorrow, Tuesday, May 8 and continuing on until Saturday, there will be an informative blog post each day about all those talented folks that submitted blocks.  Please take a minute to meet a bunch of Pepper’s very cool and talented friends.  Thank you all for participating!

Have a great week!  Can’t wait to see you all at the BIG SHOW!

Scott Fortunoff

P.S……Here is where you can find my Executive Facebook page.

P.S.S.… Also, please subscribe to my blog and get notifications when new blogs are posted.  Look up on the right side of this blog to register.

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This is the sewing machine I give away for free. Please feel free to purchase one, and give it away too! Or Recommend it! Or love it!




Tales Of A Fourth Generation Textile Executive: Doing Good Could Be Addictive, But Be Careful


I have been debating back and forth for awhile whether or not I should share this crazy story or just keep it between me and me and the other person involved.  Mind you, I have only told one person this story and it was not until just recently.  I didn’t even tell my wife yet….sorry Laurie.

On a trip to South Carolina many months ago,  I took an Uber to my hotel.  As I usually do, I started chatting up the driver and making small talk.  Nothing out of the ordinary until the driver opened up about the fact that her boyfriend was abusing her and her child and her world was a total mess.  I of course hated to hear that and felt so sad for her.  I am a sucker and do have compassion for others….probably a little too much sometimes as my wife would probably tell you.  Hence, that is why I didn’t tell her.  Yeah, I know this might get me in to some hot water.

Anyway, with the sewing machine giveaway and other charitable work putting me on a high of late, I thought that I could help out Tiffanie.  As I exited the car, I gave her my card and told her to reach out and I would see what I could do.  I know, it isn’t my business to butt in to people’s lives, but hearing her tell her story made me sad and made me want to try and help to promote some change for her.

Fast forward a couple weeks, lo and behold she reached out to me.  We spoke and tried to talk through what was going on and how I might be able to help.  I didn’t feel right just sending her money because that would be a little over the top even though I truly did believe what she was telling me all true.  After awhile, I agreed to finance her car being fixed so at the least she could try to continue to drive and make a living with Uber.  Hopefully that money she earned would help her to improve her situation or at least keep her employed.

A couple days later, I hear from the auto repair shop and they tell me the cost to repair her car and I pay.  The young lady is very appreciative beyond words.  We speak a couple times after that through email.  I kept trying to encourage her to stay focused and get her life in order for herself and her son.  I kept urging her to focus on the goal.

Then things were quiet and I hadn’t heard from her in a bit.  I figured it was a good thing and I was hopeful that I did in fact help her out and she got her life back on track.  Then one day as I am sitting at my desk at work, I get a real mysterious email.  You aren’t going to believe this…well, maybe you will.  The email was from a woman’s correctional facility.  Oy veh!  What did I get myself in to?

There it was, an email from Tiffanie saying:

“Scott, I really need you to bail me out of here.  I will explain everything after, it’s all a big misunderstanding.”

Man O Man!  It was time for me to throw in the towel.  This was beyond the scope of what I signed up for and at this point I didn’t believe that she was in there for a misunderstanding.  I figured she was desperate and desperate people do desperate things sometimes.  Unfortunately, she got caught.

I wrote back:

“Dear Tiffanie, I am sorry to hear about this, but I tried to help you the best I could.   I didn’t expect something as extreme as this to happen and you are going to have to deal with the consequences of your actions.”  

That was it.  I have never heard from her again.  Long story short, doing good feels really good, but you can’t always fix other people’s problems.  I guess it was the thought that counted.

Have a great week.

Before I sign off, I wanted to encourage my readers to post comments.  Considering that I just came in to loads of new precuts, I wanted to share those with my followers and especially those who read my blogs.  So with that, every 20th comment will receive a little something from me (up to 300 comments or 15 prizes max).

Sad Scott

P.S..…Here is where you can find my Executive Facebook page.

P.S.S.… Also, please subscribe to my blog and get notifications when new blogs are posted.  Look up on the right side of this blog to register.

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This is the sewing machine I give away for free. Please feel free to purchase one, and give it away too! Or Recommend it! Or love it!

Tales Of A Fourth Generation Textile Executive: Been Caught Stealing

There is nothing I hate more than wasting my time.  Don’t you agree?   I waste my time…..and money when I have to call my lawyer. Recall that I hated law school and the idea of lawyers in general. There is no bill more annoying to have to pay than one from a lawyer. Oh, well maybe the accountant too.

I am stuck wasting my time going after people stealing our designs yet again and acting as if it’s okay. I was recently informed that there is a website where someone is selling kids clothing with our designs on them.  As I delved further, I found a company in China that was stealing our designs and printing them on finished products that were being sold allover the world.  Very nice, right?   I am not going to mention the companies’ names or websites because we are just getting ready to lawyer up on them.

With respect to not naming names, I have a funny story.  I remember when we were buying the Blank Quilting Corp and I wrote a blog about the fact that we were close to a takeover of a company in the industry. I didn’t name names or anything like that, just a little teasing by asking people to guess who we were buying. When we were ready to close on the deal, the lawyer said something to me like “seriously with the blog Scott???” To this day, I still have no idea how he came upon that blog, but he did somehow. I digress.

Anyway, stop stealing my designs. It’s just not cool.  Stop cutting corners and cheating as you are only cheating yourself. Take that!

Have a great week!

Stop Stealing Scott

P.S..…Here is where you can find my Executive Facebook page.

P.S.S.… Also, please subscribe to my blog and get notifications when new blogs are posted.  Look up on the right side of this blog to register.

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Do you love fabrics? We do too.
We Love Fabric

Tales Of A Fourth Generation Textile Executive: YES!

I am taking the easy route this week with a recycled blog.  I just love this one and I think about it just about every single day including in my house with the kids.  So far we started the year with the no complaining diet.  I would say this blog too portrays another great potential New Year’s resolution.  If you haven’t followed my lead on “YES” in the past, no time is better than now.  Just try this…you too will realize how liberating it feels to say YESSSS!

No!  No!  No!  That dirty little word has be driving me crazy lately because I have been hearing way too much of it from people that should be saying YES!  YES!  YES!  I am hearing this from suppliers, vendors, publishers, employees, reps and so many others.  I just don’t get it.  I am not sure if the people are just being lazy or that it is just their nature, but from me, I can promise you a YES!  99.9% of the time.

What kind of business practice would it be to say NO?  A stupid one in my opinion.  The thing that bothers me even more is that when I ask “why not?” the answer is really nothing more than a really lame excuse.  I could live with a legitimate excuse.  I am not big on excuses though and typically ignore them because all they are is excuses.  So in my quest for yes answers, I relentlessly press the NO-sayers to try to get them to a yes answer.  I end up hearing more excuses and it makes me consider whether I want to continue to do business with a NOer (someone who always says NO!).  Who really needs it when I can probably easily find someone else that will say yes?

I frequently get calls, emails and letters with all sorts of requests and like I said, 99.9% of the time I say yes.  To say yes is rewarding.  People are sometimes shocked at the lengths I will go to in order to make something happen.  But this is an amazing quality and this will make people want to continue to work with me and continue to do business with my family of companies.  You would truly be surprised how often I get thank you emails, calls and letters.  People even stop me at quilt market and say, “you were so kind to have done so and so.”

Without harping on my successes of being a yes man, I have one simple request:  stop saying no! and start saying YES!  YES! YES!  You too will be thanking me as it is never too late to turn over a new and simple leaf like this one.  You will be proud you did.  Am I right or what?

Yes Man Scott

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P.S.S… Also, please subscribe to my blog and get notifications when new blogs are posted.  Look up on the right side of this blog to register

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Tales Of A Fourth Generation Textile Executive: A Gem From My Grandfather

Happy Monday Folks,

Fortunoff family tree from my grandfather. I penciled in the most recent additions. This chart will help you keep track of who my grandfather is talking about throughout.

I am so excited about this blog post.  It really isn’t a blog though.  Rather, this is 11 pages of Jaftex Corp. and Fortunoff family history in the words of my grandfather,  Everett, that I recently discovered.  It is a true gem.  I wish he were alive to read all my blogs and see all the social media stuff going on.  He would absolutely love it.  In any case, get on some good glasses or a magnifying glass and grab a bottle of something (grandpa preferred Vermouth) and take a walk down the textile memory lane.  Please enjoy the story and my grandfather’s sense of humor.  (If it is too hard for you to read, please make a note in the comments and I will forward you a clearer version.)

Grandpa Everett as a baby in 1915.


Grandpa and his mom, Ida.

Grandpa in our showroom at 49 west 37th Street where our office currently is located.

I truly hope that you made it to the end and enjoyed this as much as I do.  I so cherish this and will protect it with my life for the fifth, sixth and so on generations.


Sentimental Scott

Too many words to count this week.

P.S..…Here is where you can find my Executive Facebook page.

P.S.S.… Also, please subscribe to my blog and get notifications when new blogs are posted.  Look up on the right side of this blog to register.

Best Uncle

The worst part of 2017 for me was when my Uncle Michael passed away.  In an effort to honor him in the year that he died, I wanted to share the eulogy that I presented at his funeral.  I was uncertain about sharing this at first, but I am proud of what I wrote for him.  In addition, I believe it did my amazing uncle the justice that he deserved.  I did my best to keep it short and to the point since I knew I would struggle emotionally if I went on for too long.  As it was, no matter how long or short, it was one of the most challenging speaking engagements I have ever had to endure in my life.

Since my uncle’s passing, I have read the eulogy many times.   I am not sure why exactly, but it makes me nostalgic….that is, until I get to the very end when I bid him farewell forever.   That part breaks me every time.  To me, it signifies the finality and crystallizes the fact that I unfortunately will never see him again.  I guess the reality is setting in and that truly hurts.  God bless you Uncle Michael.  RIP.

Dear Uncsy,

I aspire to be as good as an uncle as you were to me,  but you are a tough act to follow. I have such fond memories of water skiing and fishing with you when I was younger.  The thing is this Unc, you did those things, and a multitude of other things, for Greg, Jill and I that you didn’t have to do.  You chose to do them and wanted to do them out of the goodness of your heart because you took joy in our joy.  That is an amazing and selfless quality and for that I am eternally grateful.  I will never forget your importance in my life and all that you taught me.

How can I ever forget your last Father’s Day?  You lounged there on the chaise in my backyard, everyone surrounded you and showed you love as if you were The Godfather.  We were all relishing our last days, hours, minutes and seconds with you and you with us.  It is going to be hard to go in the backyard without picturing you sitting there in all your glory surrounded by so many people that lived for you and loved you.  Unc, you will not be forgotten.  That is for sure.

I am so glad that I came to visit you in the hospital just a couple of weeks ago.  It was clear that you were worn down, but that didn’t prevent you from having moments of clarity to address your own agenda.  You grabbed me by the hand and told me what I meant to you and how much you loved me.  You knew your days were numbered and this was your special goodbye to me. Now, I too unfortunately have to say goodbye to you forever best Uncle Michael.


Your Nephew Scott

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Tales Of A Fourth Generation Textile Executive: 2018…The Year Of The Sewing Machine

Happy Monday To All My Favorite People,

I am going to reveal a secret to all you shop owners out there.  Some may already know the secret, but others may not and I hope that this perhaps opens your eyes to new opportunities that will help to increase your profits and improve your business in 2018 and forward.

As you know, since the summer, I have been giving away free sewing machines to those facing difficult circumstances in their lives.  No doubt sewing relaxes people, helps to relieve stress and also distracts from stress.  All good things if you ask me.  If you take a closer look at the free sewing machine giveaway though, you could see that it might have some unintended positive effects on my business too.  Simply put: more sewing machines in circulation=more fabric used and sold.  The thing is that it doesn’t only help my companies, it helps our entire industry that we all need to thrive for many years to come.  My fifth generation of Fortunoffs surely needs it to thrive as they are going to need jobs in the not too distant future.

Jaftex 5G. My boys are the younger ones in the black jackets.

Allow me to compare razors to sewing machines to put my secret in to perspective. Companies that sell razors don’t get rich selling the razors.  They get rich selling the razor blades since not many people need razor blades without the razors.  With respect to sewing machines, not all sewers need sewing machines, but if they have a sewing machine, that should result in an increased demand for fabric since projects will get completed quicker and more frequently.  In other words, the more fabric machines that are in circulation, the higher the demand will be for fabrics too.  This is a win/win for everyone in our great fabric industry.  Not only that, but if you read my recent blog, this sewing machine growth will help to fuel my self-proclaimed SEWING REVOLUTION that I hopefully sparked  a little in my last blog post.   According to a recent survey that was revealed at quilt market, there is an estimated 7-10 million quilters in the US and there is no reason why that number shouldn’t explode with the help of increased sewing machine and fabric sales.

Now that I have established that the circulation of more machines equals more fabric sales, I must finally reveal the big secret.  My secret for success in 2018 is for shops that don’t carry machines to carefully revisit the possibility and logistics of starting to sell machines in their shop.  Please don’t be afraid to change and try something new because you may be very surprised at the results.  As I often say, change is good.  The advantage of doing this is that you now have an additional source of income with higher margin items and larger dollar sales.  Many shop owners that sell machines tell me that they couldn’t survive without the machines.  I know that isn’t the case for everyone, but bringing sewing machines in for sale could certainly help your shop to thrive in 2018 and forward.  Not only that, but if you sell more machines, you will sell more razor blades….ooops, I mean you will sell more fabric.  This all goes hand in hand and results in growth which we would all welcome.

I often use the quote from the movie Field Of Dreams, “If you build it, they will come.”  If you bring in the sewing machines, they will come and buy them and then they will come in and buy more fabric, more frequently.    However, before you run out and go crazy finding sewing machines to sell, I suggest that you do some thorough homework because this is a big decision and investment.  Contact a variety of sewing machine companies and find out the logistics of getting machines in your shop.  Contact at least 2-3 different companies so you could compare them and see which one offers you the best deal and which makes the most sense for you based on your specific needs.  Ask about specials and financing.  Reach out to another shop owner you know that carries machines and pick their brains.

You need to see if you have sufficient space for the machines.  If space is limited, you may want to consider smaller machines or work with a company that allows you to buy a couple machines at a time that will be replenished as you sell.  The thing is that the sewing machine companies want to sell the machines, so push them to get you the best deal possible for your circumstances.  My final word of caution is that you make sure that your financial position allows you to bring in sewing machines  because you don’t want to stretch yourself too thin and get yourself in a bind and put your entire business and family at risk.

Now that I got that out of the way, I am going to take it one step further and then wrap up.  Please consider attending the Vacuum & Sewing Trade Show & Convention (VDTA & SDTA) from March 24-26 at the Charlotte Convention center at 501 S. College Street, Charlotte, NC.  Click this link to learn more.  I will be attending this show for the second year in a row and I think it is worthwhile for you to poke around and learn about new opportunities.  Finally, not only might you consider bringing in sewing machines, but you may want to delve in to the possibility of carrying vacuums too.  You just never know!

Food For Thought…what do you think?

Sewing Machine Scott

PS…If you decide to add sewing machines to your shop, I would love to hear about it and I will certainly help to spread the word for you.

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Tales Of A Fourth Generation Textile Executive: Let’s Start A Sewing Revolution Together…..1 Machine At A Time

Happy Monday Friends,
I have been on such a high lately from giving away free sewing machines.  Who would’ve thought?  Not me!  I just called my shrink and told her to tear up my prescriptions because I think I am cured….for now that is. Anyway, to bring you up to speed on Scott’s Free Sewing Machines (SFSM), I have given away nearly 30 machines since the summer (that doesn’t include 7 for the Freedom House from my BFF) and I have vowed to give away 45 by my 45th birthday on December 4th and 50 by the end of the year.

Now that you are up to speed on the latest on my sewing machine adventure, I need to set the tone for this blog with a new trick that I just learned from my amazing social media guru, Vanessa Denniston.  So with that, please hit play on this Tracy Chapman video below where she’s Talkin’ ’bout A Revolution which is the same thing I am coincidentally talking about.

I just love that song.  Don’t you?  Doesn’t it get you pumped up to want to start a revolution and make something positive happen in this crazy world that we live in?  It sure has me pumped up and you all know very well that I am trying to make a little positive change in the world through sewing and fabric.

The thing with SFSM is that I am only one person.  I mean seriously, maybe I could give 100 machines away a year if I really put my mind to it.  And don’t get me wrong that I would welcome the opportunity, but there are only so many hours in the day and as you know….here it comes…..I am still NOT the president of giving away free sewing machines….yet.  I do smile every time I use that joke.  I hope you do too.

Ok Mr. Scott, how do you plan to start this so called SEWING REVOLUTION?  Here are some of my ideas:

  • What if you did the same thing that I am doing?  No, you don’t have to give away 50 machines a year, but what if you picked one person or maybe 5 people and bought them each a sewing machine.  It doesn’t have to be a $1000 machine, it just needs to be a basic starter machine like the EverSewn Maker 200 that I am giving away.  Reach out to local charities, schools, churches, etc. and find someone that needs a machine.  Give them the gift of a machine out of the kindness of your heart and because you  love of sewing and know what joy it brings you. It could be a complete and total random act of kindness.  If you can’t do it alone, find a couple friends and do it together and make it fun.  If you want to take it a step further, offer to mentor this lucky soul who is getting your amazing sewing machine gift.  Imagine the power of this.  Now we are talking about getting this SEWING REVOLUTION rolling!
  • Forget the ipods, clothing and crappy toys for Christmas, how about a sewing machine for your child, spouse, grandparent, wife, husband, what have you?  That is the gift that keeps on giving and moves us a step closer to the SEWING REVOLUTION!
  • Is your machine aged?  Have you been thinking about an upgrade to one of the newer high tech machines?  It is time to pull the trigger and go for it.  I am not one to spend other people’s money, so this is only if you can afford to do it.  If you do have the means, when you go to buy your new machine, see if the shop owner will tune up your old machine so that you could give it away to someone else in good condition.  Maybe they will throw that repair in as part of the deal if they know you are donating it to someone that can’t afford their own machine.  This can only help their business and help to fuel our ensuing SEWING REVOLUTION!
  • We need to get our schools to step up the Home EC situation.  And colleges need to offer more quilting and sewing classes.  This is an art that can’t become a lost art.  Fight for it!  Ask for it!  Speak up!  The SEWING REVOLUTION is gaining steam and it needs your help to keep advancing it further.

So those are a handful of my ideas that I have been tossing around.  What are your ideas?  Please share them and let’s light a fire under this SEWING REVOLUTION.  We need to share the joy of sewing with others and it all starts here with the SEWING REVOLUTION….one machine at a time.  Together we can do this because that is the nature of our amazing fabric industry.

All that being said, please watch a short video that I created at market about the Sewing Revolution.

Thanks for your time and contributions to the SEWING REVOLUTION!
Sewing Revolution Scott
P.S.  Please go to this link on Facebook and become my friend on my Executive Page….. www.facebook.com/JaftexPresident


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Tales of a Fourth Generation Textile Executive: The Big Macher Induction

Pepper Cory gives a hand to Hope Yoder as congrats to Hope’s introductory fabric line, Roses and Arrows with Blank Quilting Corp

Yup, you guessed it.   It’s a big macher induction at the quilt market. (Please refer to my big Macher blog if you don’t know what I am talking about).

It’s so cool to be in the presence of quilt industry royalty.   Today I asked big Macher number 1, Pepper Cory (left) to induct big Macher number 2 and here you have it in a Kodak moment.

I hope (no pun intended) you know who she is, but if not, allow me and Pepper to introduce you to Hope Yoder of Designs By Hope Yoder.   She is a new designer for the Blank Quilting Corp among other things. See more about those ‘other’ things here.  I am so excited to add her to our team.   Her new line, Roses and Arrows,  has been a hit at market. See the digital quilt of her design in the above photo.  This line ships in April, is offered by the bolt, in fat quarters and strips too.

In addition to this little Macher moment that I captured, I attended 2 school houses by Hope Yoder, who was helped by her bright daughter and right hand, Olivia.  The school houses were very helpful and I love Hope’s cute sense of humor and how adorable she is.  I am not sure all the attendees caught all her jokes, but I certainly enjoyed it and was definitely chuckling away in the back. My favorite thing of all about Hope is that she is a rainmacher (autocorrect is amazing, we just made up a word and I love it) and a doer.  She sets goals and makes things happen.   These are all great attributes and we should all aspire to do the same.   Without further ado, please welcome Hope to the Macher-ena.   You remember that Macerena song?  I couldn’t resist.  But seriously, please welcome Hope to our team and the land of big Macher.  I hope to work with Hope and Olivia for many years to come.  Thanks for all that you do and thanks to Pepper too!

Hopeful Scott

PS…I think I just drank my fourth bottle of $5 water in the hotel at Quilt Market.

PSS…several friends felt bad and offered to buy the water for me and I took them up on it.   It feels so much better when they pay.  Very refreshing.  Thanks!




Scott’s Free Sewing Machines Update

It’s so hard for me to say ‘no’ to people when I speak to them on the phone about Scott’s Free Sewing Machines (SFSM).  People are so honest.   People are hurting.  People are proud.  People are doing the best they can under the circumstances.  Maybe these sewing machines will make them a little happy.  But, what if it makes them really happy?    Kind of like medication.    What if it changes their life for the better?  What if?  As my dad likes to say, “I don’t do what ifs?”

Anyway, I like to hope.   It’s sad to see and hear what’s going on in many of these peoples’ lives.   I know it’s all relative, but I would be hurting badly if I were in a lot of the SFSM recipients’ shoes. In any event, I am happy to announce more well-deserved winners this week, here goes:

Kaitlin Rhodenbaugh– Given at the request of Nancy Tiede who was teaching Kaitlin to sew, so she could have her own machine.

Alesia Steinberger – Hurricane survivor who sews for charity.

Sharon Lattis – Grandparent who is raising grandchildren, retired without a machine.

Michele Mcdonald-Lost everything in Texas storms.

Rachael Worley-For one of her (8) adopted kids who wants to learn to sew. 

Lindsey Jarvis– A mom that I met in Kansas with a very sad life story.

Tiffanie Kimball Dougal-A mom with 5 daughters she home-schools and who survived storms in Texas.

Shelley Christopher-Homeless woman who just got into housing with her disabled husband. 

Renee Bednarczyk-Had borrowed a machine and it was ruined in Texas.

Susan Shaw-Very ill woman without a sewing machine. 

Hogan Family – Sent machines for the other two sisters in the family who lost their sister. 

To keep you updated on SFSM, here are some points and pointers:

I am still looking for a woman named Linda Yarrow, who sent me a very compelling comment on the blog.

I am not in the sewing machine business and unfortunately can’t fix machines for you.  Ask you local handyman to try and fix it for free or figure out another creative way to get it fixed, but don’t give up on it because your sewing machine is an integral part of your life.

Please post your sewing machine requests only in the comments section of any blog on the Studioe Fabrics website for Tales of a Fourth Generation Textile Executive.  Please try to avoid emailing me at my work email.

Please be patient with me as I work through all the requests.  There is a lot of ground to cover and I still have a day job and once again the job is not President of Giving Away Free Sewing Machines.  That one never gets old for me.  LOL.

Please continue to share my giveaway with anyone who may be worthy.  The giveaway is going to go on indefinitely or until I stop getting requests.  Thank you for your support and kind messages.