February Just Color Giveaway


Congratulations Janet Rettig for winning our Pirouette giveaway! Today we are giving away 18 x 21 quarter cuts of our Just Color! line.  To enter this giveaway, all you must do is comment this post telling us what you would make with this fabric. You must be a fan of Studioe on Facebook (and doing so might give you other chances to enter) to win.  Good luck and don’t forget to tell your friends!

*Contest ends March 6th at 8:00 am EST. Open to US residents only.*


Studioe giveaway




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Tales Of A Fourth Generation Textile Executive: 108″ Fabric Information Continued (PART 2)

(If you missed Part I, here it is)

It is now 5:09 PM on Monday.  Tales Of A Fourth Generation Textile Executive Scott has been short on luck lately….no joke.  Usually, when I make excuses about why my blogs are late, they are sort of, kind of, jokes.  This time, there are no jokes.  


First off, I took a short trip to Florida on Wednesday last week to spend the rest of the February break with my kids, wife and in-laws.  We were to come home on Saturday.  We were all aboard the plane and lo and behold they told us to deplane because our flight was cancelled due to snow in New York.  So we turned around, deplaned, retrieved our bags, re-rented a car and headed back to the in-laws house.  It was a total deja vu.



Thereafter, we scrambled to get a flight back home.  I desperately needed to get home because I have work plans to travel this week so I had to prepare and get my act together.  They were telling us no flight until Tuesday.  Ugh.  So I called in a favor to a dear old friend of mine that worked at one of the major airlines (thanks Ruth!) and she hooked me up.  I used to donate fabric to this airline’s charity quilt program.  That just shows that giving to charity pays off in spades.  Unfortunately, I was the only one in my family that got to fly home Sunday.  The rest of the family is coming home on Tuesday which is good because it is darn cold here.  Oh yeah, did I mention that it was 30 one of the days in Florida…only on the last day did we swim outside. 



Anyway, the second issue was this.  I went down to the basement this morning to run (keeping up with the New Year’s running resolution) on the treadmill.  As I walk in to the basement, the floor is starting to fill up with water.  Kill me please!  Mind you, last year we had a flood in our basement and had to redo the entire basement.  In addition, we had a flood in our upstairs bathroom and have a nightmare construction undertaking that will begin soon.  Anyway, after a little running around like a chicken without a head, I figured out that a spigot for the outdoor hose burst.  When I turned the main water power off, it all stopped.  It could have been a total disaster and I was fortunate to have caught the problem when I did and thanked god that I wasn’t on the flight home Tuesday.  I guess everything happens for a reason.



Needless to say, I was stuck home all day today dealing with plumbers and flood cleanup crews.  No running water, no shower, no toilet, but I did have heat.  This goes under the heading of, “you don’t know what you got until it is gone.”  It was pretty annoying not to have water.  Enough of my boring life anyway.  Let me give you some info on a couple of details I left off of my 108″ wide blog part 1.

  • All or the Jaftex Companies that run quilt backs run them in 18 yard double and rolled pieces.  Customers typically use 3 yards at a time when buying quilt backs.
  • One of the great benefits of using 108″ wide fabric is that you don’t have to spend so much time to piece the 44″ fabric together.  No seams.  You end up with a nice clean look.
  • On an apples to apples comparison, the 108″ fabric is a cheaper option than 44″ fabric on a cost per square foot basis.
  • Printing 108″ fabric is a little more difficult than printing 44″ goods.  Simply due to the fact that the fabric is wider and is conducive to more complications.
  • The double and rolling of the 108″ fabric is complicated too because the fabric has to be folded in half several times to fit on the board.  If the fabric gets mis-aligned at all, the bolt gets all wonky if you know what I mean.  We obviously try our best to avoid these types of issues, but sometimes the fabric just gets off line and it is hard to recover.
  • Most of the 108″ fabric we offer is cotton sheeting, but The Blank Quilting Corp and A.E. Nathan Co., Inc. offer flannel 108″ too.


At this point, I am totally fried.  Thanks for your patience with me this week.  Have a great week and stay warm.  I am heading to Boston which is probably the only place on this earth colder than New York….and my luck just keeps rolling on.


Down On His Luck Scott

Pirouette Giveaway


Congratulations to Sandra for winning last week’s giveaway of our Pearle line!  Today we are giving away an 18 x 21 quarter cuts bundle of our Pirouette line.  To enter to win, all you have to do is comment this post.  You can also comment on any link of this post on our Facebook page for an extra entry.  


*Contest ends February 27th at 8:00 am EST. Open to US residents only.*


Pirouette giveaway



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Tales Of A Fourth Generation Textile Executive: News On 108″ Quilt Backing & New Fabric Construction (PART 1)

Holy cold here in NY!  It is a great day to be home in my heated house celebrating the President’s Day Holiday!  Could you say, “time to start a new quilting project!” I can’t say that, but I am starting a new project…a new blog entry. Speaking of holidays though, before I get into the substance of this blog, I wanted to make sure to wish all you lovely girls, ladies, and women a very happy belated Valentine’s day. Happy Valentine’s DAY!  I love you all…especially if you have hung in with me for this long reading my blah-blah blogs.

Today’s topic of discussion is 108″ quilt backings.  The reason that this is worthy of an entire blog is because as a company we have decided to start making all of our new 108″ wide backings on a better-constructed fabric.  Like the large majority of fabrics that we sell to the quilt shops, we are moving the 108″ backs to 60×60, 20×20 from the 68×68, 30×30.  

To the amateur, it isn’t easy to distinguish these differently constructed fabrics, but to all the experts out there (you, me?), the subtleties are more recognizable.  While improving upon the fabric’s construction, we have also decided to simplify the pricing of this product.  Instead of having 2 price points, one for light colors (pigment printed), and one for dark colors (wet or reactive printed), we are going to use a single price point.  The dark colors need to be produced using the more expensive reactive dyes and printing process…hence the higher price for the darks. If we didn’t use the reactive dyes on the dark colors, they would feel like cardboard. Not a strong selling point at all.  So now when you get a stiff piece of fabric (from other vendors), you could speculate that the fabric should have been wet printed, but the vendor cut the corner by pigment printing the fabric. We do not do this because that is a cardinal sin.  

Now that I got that out of the way, I wanted to delve a little further into the previous paragraph. Let me first start off by providing a brief explanation of the two different constructions mentioned above.  60×60, 20×20….this is what we call a sixty square.

What this means is that there are 60 yarns or threads in one square inch of the fabric going in each direction (north/south [warp] and east/west [weft or fill]). As for the 20×20 part of the construction detail, that describes the weight of the yarns.  In terms of the yarn in a 60 square and in all fabrics, as the numbers go lower, the yarns are thicker/heavier…as compared to the 30×30 which is finer and less beefy or substantial. In spite of a 68×68 aka sixty-eight squares sounding like a better piece of fabric because there are 8 picks more in both directions (68-60=8), this isn’t the case. So in a sense, this is counter-intuitive to what logic tells us.  What it really comes down to is that the yarn size is the distinguishing factor in our quilting fabrics scenario.  If I haven’t totally confused you at this point with all the mumbo jumbo and math, the long and the short of this is that our 108″ fabrics will feel better. Don’t everybody cheer at the same time!

The first 108″ line that we will be selling on 60 squares is the new Prisms line.  This line will be shown by reps in March, on fabric, and will be able to purchased for an immediate delivery.  This line will be run in 10 color combinations.  It was inspired by gems and stones.  Make sure to get a hold of the fabric and see how nice it feels compared to the old 108″s that were made with 68’s.  

Thanks so much for listening to my spiel.  I hope this helped you further your fabric knowledge and will be another reason for you to continue to buy 108″ fabrics produced by our companies.  If something isn’t clear about my explanation, let me know if you have questions or if I could provide any further details to clear up any confusion and solidify your understanding.

Happy Quilting!  Stay warm!

Silky Soft Scott          


Go to Part 2 Now

February Rush Hour Giveaway


Congratulations to Rachell Reilly for winning our Pirouette giveaway! Today we’re giving away a bundle of our Rush Hour line. If you aren’t sure what to make with the fabric, Madame Samm’s post will certainly give you inspiration. To enter to win, all you have to do is comment this post. You can also comment any link of this post on our Facebook page for an extra entry. 

*Contest February 20th, 8:00 am EST.  Open to US residents only.*




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Tales Of A Fourth Generation Textile Executive: We Are Hiring!

Lazy Scott couldn’t motivate this weekend to do a blog because he was so sore from running in an effort to keep up with his New Year’s resolution (I love coming up with excuses for my blog slacking).  So here I am at 5:15 pm racking my brain for a topic and praying that an entire blog entry magically appears on my computer screen before I have to leave to go get my train home at 6:11.  



Hmmm.  Hmmm. I guess I can’t wait any longer for this blog to appear, but that was worth a try.  OK then.  Let me try one more time, I think this might work this time.  Hmmm. Hmmm.  Dangit as my son says.


So I thought of something.  As you know, the economy is getting better and if you believe what the employment numbers say, employment is getting better too (I personally don’t believe the numbers, I think people are just throwing in the towel). As such, we at Jaftex are in the market for some new talent. We have a couple of open positions.  Please send resumes to greg@jaftex.com.  



Job #1:  We are seeking a full-time director of textile design to work in our NY offices. The person must have experience in the home sewing industry and must have some experience managing and directing an in house art department including several supporting cad artists.  The person would have to be an artist that draws as opposed to someone that doesn’t create original art.  The candidate must be able to manage the textile production process from start (engravings) to finish (production).  This would also include dealing with the strike-off process and working with overseas printers.  The applicant must be able to work well with others….especially my family. Finally, the person would have to be able to manage outside licensed designers.  The salary will be competitive.


Job #2:  We are seeking at least one CAD designer to work in our NY offices.  This candidate must have 2-3 years experience as a CAD designer.  The person must be agile in Illustrator and Photoshop and be able to create detailed designs.  The candidate must be able to design repeats, colorings and engraving ready art with details that adhere to development timelines.  The applicant must have an understanding of seasonal and evolving color trends.  The person must be willing to gain a firm understanding of the over the counter fabric and crafts market.  The candidate must be able to collaborate and work well with others.  An added bonus would be if the applicant could do basic drawing, sketching and had some basic painting skills.  This is a 9-5 job and the salary is competitive.


There you go…a blog and help wanted ad combined (a blad?).  But seriously, we would love to have some very talented people fill these positions.  Our office is a great environment.  The fabric Fortunoff’s don’t run around screaming and yelling like a bunch of lunatics. We run a very civilized operation.  A testament to our civilized operation is that barely anyone ever leaves us….most of the people retire from here and head straight to Florida. As I have mentioned before, we have many people that have worked with us for over 30 and 40 years….that is the length of my entire life. Crazy!

  (not an actual Jaftex employee, only an illustration for “Blad” purposes)

So please send in your resume or send this to anyone who you think might be qualified for any of these open positions.  Good luck and thank you!


Until Next Time,




February Pirouette Giveaway


Congratulations to Connie Cain for winning last week’s giveaway of our Pearle line!  Today we are giving away a 18 x 21 quarter cuts bundle of our Pirouette line.  To enter to win, all you have to do is comment this post.  You can also comment on any link of this post on our Facebook page for an extra entry.  


*Contest ends February 13th at 8:00 am EST. Open to US residents only.*


Pirouette giveaway



If you aren’t already, be sure to follow us on all our social media outlets for the latest updates an all things Studioe.


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Tales Of A Fourth Generation Textile Executive: February 2, The Big Day

Today is February 2nd, a very special day for me because it is groundhog day.  No really, why would groundhog day be important to anyone?  Seems like a meaningless holiday to me.  The only time groundhog day had any meaning was when ding dong Mayor DeBlasio dropped the poor ground hog and it died.  I am sure not many people knew about that because they kept it pretty well under wraps.  Anyway, the real reason why February 2nd is such an important day is because that is the day that my first son was born and my life changed forever.  When I say forever, I mean forever. 



Yesterday, I had the pleasure of throwing a 6th birthday party for Aaron.  The party was at some sports place and 35 plus psychotic boys attended.  Needless to say, we survived another one.  I have learned a lot from Aaron and from being a parent in general.  One thing is for sure, no one prepared me for what was in store and the truth is that I don’t think anyone ever could have.  It is both rewarding and super stressful at times.  I can truly say that my weekend is Monday through Friday and my workday is Saturday and Sunday.  A snow day to me is like being called in to work on the weekend.  But seriously, I love both my boys.  Aaron is growing up so fast. He is full of surprises, is so handsome, sweet, smart and kind when he wants to be.  I love spending time with him, especially when he behaves.  

Recently, I was explaining to Aaron that our family business is turning 85 this year. That was pretty neat to him and he wanted to know more about the history of our family business.   During that discussion, Aaron said something to me that I will never forget.  He said that he would like to join the family business one day. And then he told me that he would like to share an office with me.  I melted on the  spot and as I write this, the tears are running down my cheek.  It is times like this that being a parent is awesome and it puts all the daily challenges on the back burner. With that, I want to wish each of you a happy groundhog day and Happy Birthday to my sweet boy, Aaron.  Love you pal!

Sorry that this doesn’t have much to do with fabric, but it is another one of my tales. I would really appreciate if you could suggest some more blog subjects as I am lacking.  I am always looking for ideas and would like to write about things that my readers want to hear about it, so please let me know.  Pretty please.    

Be careful in the snow and pray for me that the trains are running tomorrow! 

Signing Off,

Daddy Scott as Aaron calls me