The clock is ticking down until yet another Quilt Market. With market in mind, I have been thinking a lot lately about the business environment and trying to wrap my brain around what the future might have in store for this industry. The conclusion, I have no freaking clue and to be perfectly honest and that makes me a little nervous. So what’s a textile executive to do or anyone in our industry for that matter?
Here are some simple answers in no particular order:
- Work hard.
- Keep designing beautiful prints.
- Stay on top of technological advances.
- Be active on social media.
- Listen carefully.
- Plan for the future and not just today.
- Have a plan.
- Take care of customers and continue to work under the mantra that the customer is always right. (Customer service)
- Be aggressive.
- Be kind all the time.
- Focus on what has worked and maximize its potential.
- Think a lot and try to think outside of the box.
- Be different and innovate where possible.
- Take calculated risks.
- Be surrounded by smart and creative people.
- Question things that don’t add up.
- Crunch numbers. They can be your best friend. They do not lie unless you have a crappy calculator.
- Be willing to change when the circumstances dictate. Don’t be satisfied with status quo or mediocrity.
- Ship as quickly as possible.
- Offer competitive pricing.
- Hire knowledgeable sales people.
- Don’t give up.
- Care for those around you.
- Be respectful.
- Be compassionate.
- Be patient.
- Share with others who are less fortunate than you. Donate fabric.
- Help customers succeed.
Today, I do want to focus on the last item on the list: help customers to succeed. Hence the title of this blog, What Can I Do To Help You Sell Studioe Fabrics?
I am vowing right here and right now to help Studioe as well as Blank Quilting, Henry Glass & A.E. Nathan customers succeed. You might be thinking, damn Scott, that will be a huge undertaking. What are you thinking? The thing is that I am not afraid. I am in an 87 year family business and I am part of the fourth generation with my very capable brother and of course my wise father too. I am going to be 45 this year. I can handle this and I will handle this. What do I have to lose? We didn’t make it 87 years in the business having family members that were scared and we aren’t starting now with me….that’s for sure. And with that, I am not going to slack, but rather I am going to embrace this situation head on and take the bull by the horns.
So where do I begin? Starting right here and right now, I am going to start spreading the word that I, Scott Fortunoff, am on a mission to help you, however I can within reason, sell fabrics from family of companies. Essentially, I am now transferring the burden on to you and asking you to challenge me. Yes, I am talking to you. How can I help you today, tomorrow or next year?
Get in touch with me asap with your ideas. I promise not to disappoint you. BRING IT ON!
I will be at booth 2915 at market and will be waiting for your challenge.