I hate to tell it how it is, but I am going to. All of the schoolhouses that the Studioe Fabrics & The Blank Quilting Corp. sponsored at quilt market rocked and I got to witness most of them. Don’t take my word for it though, take it from all the people that stopped me to say how relevant and helpful our sponsored schoolhouses (SH) were. “So much better than those SHs that become showcases for new lines, which is what schoolhouse is clearly NOT supposed to be,” said one happy customer. (Please note that where possible I linked the schoolhouse on Youtube so that you could witness this for yourself.)
I personally found our social media oriented classes to be the most useful. I mean, who knew how important a PS was. But seriously, I attained a lot of good information with supporting handouts as well as clear and concise instructions and explanations. In particular, new Blank Quilting licensor, Hope Yoder did a great job explaining social media photography and how to market and sell more fabric. Abby Glassenberg dazzled us about how to make your shop an Instagram shop and how to use email marketing. And our own Vanessa Denniston, our social media guru, wowed everyone with a how to on Facebook advertising that was extremely thorough.
Outside of the social media realm, Pepper Cory discussed, explained and showed different blocks from well know quilters in the industry using Peppered Cottons. This is part of her new RSVP/designer program. Also, sales rep extraordinaire, Janice Pope, spoke eloquently about how to lift your dollars per square foot metric. Finally, Tana Mueller of Western Denim and Dirt, a Blank Quilting licensor, explained different variations of applique. This is our way of giving back to our business partners. Thank you for your support.
In general, I must say that the SHs were very valuable and are a great reason for shop owners to come to market. There is just so much to learn and there are lots of smart people teaching. Maybe I will do a schoolhouse one day. On what, I have no idea. Any suggestions?
With all this being said, please give strong consideration to attending the next quilt market in May 2018 in Portland, Oregon. It’s not too soon to start making plans. Sometimes it pays to book early. I am excited to travel to the west coast minus the long flight and time differential. See you then.
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