Happy Monday To All My Favorite People,
I am going to reveal a secret to all you shop owners out there. Some may already know the secret, but others may not and I hope that this perhaps opens your eyes to new opportunities that will help to increase your profits and improve your business in 2018 and forward.
As you know, since the summer, I have been giving away free sewing machines to those facing difficult circumstances in their lives. No doubt sewing relaxes people, helps to relieve stress and also distracts from stress. All good things if you ask me. If you take a closer look at the free sewing machine giveaway though, you could see that it might have some unintended positive effects on my business too. Simply put: more sewing machines in circulation=more fabric used and sold. The thing is that it doesn’t only help my companies, it helps our entire industry that we all need to thrive for many years to come. My fifth generation of Fortunoffs surely needs it to thrive as they are going to need jobs in the not too distant future.
Allow me to compare razors to sewing machines to put my secret in to perspective. Companies that sell razors don’t get rich selling the razors. They get rich selling the razor blades since not many people need razor blades without the razors. With respect to sewing machines, not all sewers need sewing machines, but if they have a sewing machine, that should result in an increased demand for fabric since projects will get completed quicker and more frequently. In other words, the more fabric machines that are in circulation, the higher the demand will be for fabrics too. This is a win/win for everyone in our great fabric industry. Not only that, but if you read my recent blog, this sewing machine growth will help to fuel my self-proclaimed SEWING REVOLUTION that I hopefully sparked a little in my last blog post. According to a recent survey that was revealed at quilt market, there is an estimated 7-10 million quilters in the US and there is no reason why that number shouldn’t explode with the help of increased sewing machine and fabric sales.
Now that I have established that the circulation of more machines equals more fabric sales, I must finally reveal the big secret. My secret for success in 2018 is for shops that don’t carry machines to carefully revisit the possibility and logistics of starting to sell machines in their shop. Please don’t be afraid to change and try something new because you may be very surprised at the results. As I often say, change is good. The advantage of doing this is that you now have an additional source of income with higher margin items and larger dollar sales. Many shop owners that sell machines tell me that they couldn’t survive without the machines. I know that isn’t the case for everyone, but bringing sewing machines in for sale could certainly help your shop to thrive in 2018 and forward. Not only that, but if you sell more machines, you will sell more razor blades….ooops, I mean you will sell more fabric. This all goes hand in hand and results in growth which we would all welcome.
I often use the quote from the movie Field Of Dreams, “If you build it, they will come.” If you bring in the sewing machines, they will come and buy them and then they will come in and buy more fabric, more frequently. However, before you run out and go crazy finding sewing machines to sell, I suggest that you do some thorough homework because this is a big decision and investment. Contact a variety of sewing machine companies and find out the logistics of getting machines in your shop. Contact at least 2-3 different companies so you could compare them and see which one offers you the best deal and which makes the most sense for you based on your specific needs. Ask about specials and financing. Reach out to another shop owner you know that carries machines and pick their brains.
You need to see if you have sufficient space for the machines. If space is limited, you may want to consider smaller machines or work with a company that allows you to buy a couple machines at a time that will be replenished as you sell. The thing is that the sewing machine companies want to sell the machines, so push them to get you the best deal possible for your circumstances. My final word of caution is that you make sure that your financial position allows you to bring in sewing machines because you don’t want to stretch yourself too thin and get yourself in a bind and put your entire business and family at risk.
Now that I got that out of the way, I am going to take it one step further and then wrap up. Please consider attending the Vacuum & Sewing Trade Show & Convention (VDTA & SDTA) from March 24-26 at the Charlotte Convention center at 501 S. College Street, Charlotte, NC. Click this link to learn more. I will be attending this show for the second year in a row and I think it is worthwhile for you to poke around and learn about new opportunities. Finally, not only might you consider bringing in sewing machines, but you may want to delve in to the possibility of carrying vacuums too. You just never know!
Food For Thought…what do you think?
Sewing Machine Scott
PS…If you decide to add sewing machines to your shop, I would love to hear about it and I will certainly help to spread the word for you.
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